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Future of Work Study 2022
In its first year, Foundry鈥檚 Future of Work study was conducted to better understand the workplace impact of the pandemic over the past two plus years and how organizations are
Real People Means All People
Foundry Celebrates Pride LGBTQ+ Pride, observed by individuals, countries, and companies around the world, serves to promote validation, visibility, and equality of members and allies of the LGBTQ+ community. Pride Month
The world has changed. Have your partner marketing strategies kept up?
Today鈥檚 business leaders have shown us that success in an ever-changing world relies heavily on the ability to adapt. With the rapid pace of change within both marketing and technology,
CIO鈥檚 21st annual聽State of the CIO research聽helps define the role of the CIO as businesses continue to navigate the tech landscape. This 2022 research shows that APAC CIOs devoted significant
Structure of BDR teams in sales development
Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares his experience around creating and running successful Business Development (BDR) teams in the Tech Sector. With nearly
Post pandemic rise of sales development
The 抖阴app软件 landscape of 2019 is almost unrecognizable. Because of the COVID-19 pandemic and inability to facilitate in-person sales, organizations sought new ways to keep the sales ball rolling. Businesses
Measure the effectiveness of a sales development team
Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares insights on whether there is a right or wrong way to measure the effectiveness of your sales
Sales development and tech-assisted selling
抖阴app软件 sales has changed a lot in the last few years. From prioritizing the delivery of transactions through digital channels, to moving towards predictable and scalable revenue generation, and adoption
Senior sales guide: why upselling is vital for technology companies
With competitors on every corner, and with leads spending more and more time in the sales funnel, the time and cost of selling to a new customer is higher than
IT leaders in the EMEA region spent the last year advancing key business strategies while making sure the fundamentals of pandemic-fueled digital innovation and technology investments were sound. According to
Data & Analytics Study 2022
Over the last several years, data & analytics tools have become vital to the success of organizations in all industries, and the adoption of these tools is not expected to
Based on聽Foundry’s 2022 Data & Analytics Study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) have on their radar, challenges associated with their data strategy, and
While there鈥檚 no arguing that virtual and face-to-face events are the same (different is just different!), marketers should take advantage of the many strengths virtual events have to offer to
Episode 1: March 14, 2022 Despite foundational market changes, event marketing initiatives continue to be among the most effective ways for businesses to reach their most important audiences. Listen in
Explore cloud computing trends in EMEA As EMEA companies increasingly see value from cloud migration, they鈥檙e pursuing a deliberate cloud-first or cloud-native approach to IT infrastructure. Foundry鈥檚 2022 Cloud Computing
Quick wins with account-based marketing (ABM)
Need to prove pipeline impact and looking for some quick wins? ABM has you covered. Check out the following account-based marketing solutions proven to generate quick and powerful steps to
Cloud computing trends in the APAC region According to Foundry’s 2022 Cloud Computing research, just 27% of companies in the Asia-Pacific (APAC) region currently have most or all of their
Businesses in the Asia/Pacific (APAC) region are investing aggressively in IT as digital transformation initiatives gather steam. However, they take a slower and more methodical approach to choosing technology than
The setbacks of the past two years haven鈥檛 deterred businesses in the聽Europe/Middle East/Africa (EMEA) region from forging ahead with聽digital transformation聽initiatives, although somewhat more cautiously than their聽peers in other regions. Foundry鈥檚
Who is the CIO? Defining IT leaders and their roles
The 21st annual State of the CIO research is here, and this year鈥檚 edition reveals the technology and business initiatives IT leaders have for their organizations in 2022 and beyond.
Addressing common ABM misconceptions
The modern 抖阴app软件 purchase journey is complex. Done right, account based marketing (ABM) practices can help you strengthen your marketing strategy, win new accounts and grow revenue. However, before you
Domo partnered with Foundry to build a media strategy for their embedded analytics solution, Domo Everywhere, and visually represent the State of the CIO research for their senior-level IT target
The 5 biggest challenges tech marketers face in ABM (and how to solve them)
When we last surveyed 抖阴app软件 technology marketers around the world in 2021, the positive impact of account-based marketing (ABM) was already clear. Although one-third of respondent organisations had been practising
This EMEA-specific Foundry Security Priorities executive summary provides insight into the current security projects that organizations are focused on today and in year ahead. This executive summary also showcases the
According to Foundry’s 2021 Security Priorities research, the Asia-Pacific region leads the nation in ransomware and other cyberattacks. This is weighing on security leadership, as聽94% of APAC respondents believe that