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Audiences

Hardware

Elevate your brand presence among Foundry’s influential audience of tech buyers who shape hardware purchase decisions for their companies.

Reach your hardware audience
16.3M

Global hardware audience members

35,000+

Global hardware companies reached

3,000+

SERP results for hardware keywords

Global coverage

Audience data built to support buyer engagement around the world

Reach decision-makers. Surround buying teams.

Foundry’s editorial brands serve as reliable sources of trends, news, best practices, and beyond across IT teams

Connected audience data

Foundry’s proprietary relationships generate audiences with the trust and reach to drive impact

  • Global first-party data spanning industries
  • Insight into engagement, buying teams, and spending
  • Contextual and intent-based targeting

Context matters

Reach tech buyers in the spaces they rely on for hardware knowledge

Trending topics

  • Wireless Hardware
  • Hardware
  • Hardware Innovation
  • Network Hardware
  • Storage Hardware

Popular content

Target the hardware buying team

The CIO brand provides technology marketers with a unique opportunity to reach an audience of more than 4 million chief information officers and IT thought leaders, who have significant buying power in 72 countries.

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CSO equips senior security leaders in all operational risk management disciplines — corporate and IT security, fraud and loss prevention, privacy, business continuity and more — with information of unparalleled depth and insight to support their decisions and investments.

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Computerworld is trusted by an audience of 12 million enterprise-level IT managers, in 47 countries, for industry insight, a peer perspective on IT leadership and real-world strategies for implementing technology solutions.

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InfoWorld is the go-to resource for developers, architects and business leaders launching next-generation initiatives on scalable cloud platforms. InfoWorld serves those determined to seek business advantage by staying ahead of the technology curve.

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Network World is the premier provider of information, intelligence and insight for over 2 million network and IT professionals in 14 countries.

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Hardware audience activation

Connect with in-market hardware decision-makers through targeted display ads, events, sponsorships, and more, in an environment they know and trust.

Sponsorship packages

Resonate with tech buyers where they turn first to inform their strategies and guide their purchases. Align marketing efforts with emerging trends, community insights, and seasonal events with targeted opportunities across Foundry’s award-winning editorial sites and events.

Advertising

Our world-class media brands reach technology executives and enthusiasts alike. Build awareness and drive demand in an environment that’s relevant to your buyers.

Events

Build awareness through one-on-one connections at the tech industry’s most sought-after events, including CIO100 and CSO50. Our events create the ideal environment for IT leaders and tech vendors to connect at a global, regional and virtual level.

“The success of Lenovo Late Night IT would not have been possible without the partnership with CIO. The deep insights they brought to the table enabled us to have some of the most insightful, unbiased, and entertaining conversations around technology in the garage.”

Sandeep Vasudevan, Executive Director, WW Brand, Lenovo

Explore hardware audience content

Start engaging your audience

Audience FAQ

  • How does Foundry source their audiences?

    Foundry customers benefit from access to 泦ܲfirst-party data built on our owned network of sites and audiences, which powers our ads and editorial outcomes. Our audiences are real people, based on real data from known, direct, consented and contextual relationships and connected brand experiences. Our proprietary first-party data is a walled garden (no coop/selling), it is not compiled or aggregated from disparate, disconnected sources.

  • How can I determine my audience size?

    Our dedicated sales and operations teams will work with you to determine your audience size based on your targeting criteria and timeline. Contact a sales rep today for a full audience analysis.

  • Is Foundry data impacted by third-party cookies?

    No. Foundry’s first-party data is a walled garden. We operate with our own database, positioning us as a robust advertising and intent data partner. We provide a secure and reliable environment and our walled garden approach ensures that we are not reliant on third-party cookies.