app

ChannelWorld

Adding value to the channel

Foundry’s collection of channel sites have been the leading media sources informing and empowering the channel community for 25+ years. As the voice of channel, these brands – ARN (Australia), Channel Asia (ASEAN and India), ChannelPartner (Germany), Dealer World (Spain), and Reseller News (New Zealand), – are built on the core principles of journalism, objectivity, accuracy and integrity. Through cutting-edge editorial content, we represent all aspects of the channel, no matter the size or stature. We help partners make informed decisions about technology and business through documenting go-to-market strategies and sharing customer insights from our enterprise brands (CIO, CSO, Network World, Computerworld and InfoWorld) in addition to outlining how the channel can remain competitive in the years ahead.

What we cover

  • Customer insights
  • Partner strategies
  • Technology trends

Use our insights to reach respective channels through

  • Industry events and awards – Increase brand awareness and drive sales through networking and education.
  • Digital content – Created specifically with your target in mind.
  • Social media – Amplify your message and increase engagement through social media programs.
  • Database services – Showcase your message to a tailored and engaged audience through seamless native integration on Foundry’s editorial sites.
  • Research – Foundry offers primary research studies and audience analysis to help you discover the insights you need to create a strong marketing strategy.
  • Social – Drive awareness and engagement by tapping into Foundry’s suite of social products to showcase your message to a broad audience.
  • ABM – Personalize and scale your message to engage with a target list of your most valued customers with Foundry’s suite of account-based marketing services.

Meet our channel leaders

Click each person to read bio

Matt Egan

Global Content Director

Matt Egan

Global Content Director

An executive leader with more than two decades experience leading successful editorial teams, Matt Egan is Foundry’s (formerly app Communications) first ever Editorial Director.

Matt leads and supports Foundry’s world class teams of journalists in key markets across the globe, as they create expert content in multiple major world languages. He is responsible for audience development, data, content, ecommerce, analytics, video, and content strategy for the world’s most popular business-to-business and B2C technology publications and events.

Prior to his global role Matt managed Foundry’s award-winning enterprise and B2C editorial teams in the US, UK, ASEAN, France and Spain.

Matt holds a BA in English and Drama from the University of Hull. He’s married with two children and enjoys running.

Yogesh Gupta

Director – Content & Communities Channel (India)

Yogesh Gupta

Director – Content & Communities

The executive editor at app India, Yogesh Gupta forefronts the editorial agenda of digital, events and data services for brands CIO, CSO, Computerworld and ChannelWorld. Reporting on the enterprise technology for over thirteen years, he is a knowledge navigator of business blueprint, management roles and leadership tactics of the corporate world. An events host, business storyteller and a social media influencer, he is at helm of app events (physical and virtual) for technology vendor companies hosting CIOs, CSOs, ITDMs and CXOs of India. He loves to research, talk and write on digital transformation, artificial intelligence, cyber security and new-age technologies.

In 2019, he was recognised as the star app editor from an elite list of 26 app editors across the globe. With 18 years’ plus career in media and journalism, he worked at The Times of India before joining app in 2007 as a senior correspondent. A Computer Engineering graduate from Mumbai University, he tweets from

Chris Holmes

Editorial Director, Asia

Sasha Karen

Senior Journalist, ARN

Sasha Karen

Senior Journalist, ARN

Sasha Karen is a senior journalist at ARN, focusing on the Australian IT channel landscape and movements in the international business technology space. Before joining the team at ARN, Sasha previously wrote for publications that focused on video games and popular culture, small- to medium-sized enterprises and property investment. His passion for tech knows no bounds — in both his professional and personal lives.

Cathy O'Sullivan

Editorial Director, APAC

Julia Talevski

Editor in Chief, Channel APAC

Julia Talevski

Editor in Chief, Channel APAC

Julia Talevski has been working for ARN since 2005 and has been a champion in building ARN’s brand within the Australian IT industry, maintaining top line relationships with a variety of IT industry figures.

She is responsible for writing and producing content online, covering stories on a wide cross section of technology sectors, businesses and upcoming trends in the market; along with engaging and building the brand’s readership at key events and through social media platforms such as LinkedIn and Twitter.

She is also actively involved in the shortlist committee and presenting at our annual events including ARN Women in ICT Awards, ARN Innovation Awards and Emerging Leaders. Being a part of the ARN brand since 2005 sounds like a long time, but she did leave in 2009 and came back in 2010 (boomerang); and also took three rounds of maternity leave.

Contact us to learn more about how to reach and engage this Channel audience: