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Artificial imagination: Should we be using Gen AI for content creation?
Where is the balance between Gen AI and human creativity in content creation? Explore the role of AI in shaping digital narratives.
Understand how the CIO's job continues to expand with operational excellence and innovation in mind. The report includes key quotes from interviews with IT leaders on their experience in the role.
First-Party Intent Data: The Hidden Gold Mine in Your Website
How to Use First-Party Data to Unlock High-Intent ABM Opportunities If you鈥檙e serious about account-based marketing, here鈥檚 a truth bomb: first-party intent data is your most underutilized asset. Also called
What is an API?
APIs power seamless tech integrations 鈥� like a digital waiter making sure your apps talk to each other without confusion. A spicy tuna roll, to be exact. It鈥檚 non-negotiable 鈥�
3 Steps to Launch or Elevate Your Account-Based Marketing Strategy
Personalized. Predictable. Powerful. Welcome to the Future of 抖阴app软件 Growth. Account-Based Marketing (ABM) isn鈥檛 new 鈥� but it鈥檚 more relevant than ever. In a landscape where attention is scarce and
Exploring the dynamics of partner marketing in EMEA: unveiling the path to success
I recently had the pleasure of hosting a roundtable dinner discussion which included senior partner marketers from Adobe, AWS, NetApp, Outsystems, PureStorage, Salesforce and SoftwareOne . In a thought-leading discussion
Employee productivity 鈥� the driver behind AI and Gen AI tools
AI and machine learning have been providing business value for many years, and now versions such as Generative AI have more easily brought these tools into everyday life, sparking new
How to engage and serve your customers in a world in which landfill content proliferates聽聽
By: Matt Egan and Doni Lerner Generative AI has definitely turned up the volume on inbox noise. When your competitors use Generative AI to personalize at scale and the inbox
How do security leaders view AI and cyber risk insurance?
Despite the evolving landscape of cybersecurity, the top priorities for chief information security officers (CISOs) have remained consistent over the years. The perennial focus on being prepared to respond to
The evolving challenges and the growing risks of the CSO
As regulatory bodies jockey for advantage over who dominates enforcement of cybersecurity rules and regulations, the relationship between chief information security officers and their boards of directors becomes more and
A day in the life of an IT leader:聽Daniel Stuart, CIO, Southwire聽
The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions.
From exploration to implementation: a look at AI and Gen AI trends
With so much talk about Artificial Intelligence, specifically Generative AI, over the past year, we at Foundry were naturally curious to see how IT decision-makers were using or planning to
How tech innovation will reshape partner marketing in 2024
In the ever-evolving landscape of marketing, staying ahead of the curve is not just a choice; it’s a necessity. As we look ahead to 2024, the industry finds itself at
Harness the power of immersive and dynamic visual storytelling
We live in an interactive, animated digital culture. Much of this is new to my generation (baby boomers) and certainly nothing my parents ever experienced. But storytelling is timeless. From
Integrating martech systems and data
Whether you鈥檙e building a house, a car, or even Ikea furniture, you鈥檒l need a few tools to get the job done. The same applies to any successful 抖阴app软件 marketing strategy.
Connected data: the missing link in 抖阴app软件 audience engagement
The state of 抖阴app软件 data 抖阴app软件 marketing has a data problem. And no, I am not talking about scarcity of data (in fact there鈥檚 an abundance of it). I鈥檓 talking
Embracing 鈥楩OMO鈥� in b2b marketing
The feeling of FOMO… sucks. If you aren’t familiar, FOMO stands for 鈥渇ear of missing out鈥�. It鈥檚 the feeling that whatever you are doing, you are missing out on something
Day in the life of a Chief Digital Officer:聽David Gerstle, MBTA聽
The Massachusetts Bay Transportation Authority (MBTA), more commonly known as the T, is the largest transit system in New England and the fifth largest in the United States. It was the first subway in the…
How to enhance and optimize global storytelling to engage local audiences
I鈥檝e written before about the importance of good storytelling as a differentiator for technology content marketers. Storytelling is the backbone of any brand, and to tell a great story you
"Foundry's account-based marketing and intent data benchmarking study focuses on understanding the workings of ABM and the use, success, and challenges of intent data."
抖阴app软件 decision making is non-linear, emotional, and messy鈥攁nd marketers should embrace it.
Foundry CMO Brian Stoller shares how his experience in choosing his daughter's school reflects a unified approach that 抖阴app软件 marketers should be using to engage buyers with memorable narratives driven by intent signals.
Intent signals: what, why, & most importantly how
You have surely heard the buzz about intent signals in the marketing world, but you鈥檝e also probably heard how there is no single 鈥渂est in class鈥� yet. What makes
Meet your future buyer: Gen Z
I was born in 1999, positioning me as part of Generation Z, the generation that grew up online. At age 6, my favorite games were Webkinz and Club Penguin. At
Day in the life of a Global CIO: Annie Baymiller, Owens Corning聽
Owens Corning is a global building and construction materials leader committed to building a sustainable future through material innovation. And much of that innovation is enabled by technology. Annie Baymiller, the company鈥檚 Global CIO and…
Connected data, connected teams: How intent data aligns sales and marketing聽
The alignment problem The reality is sales and marketing misalignment is extremely common. So common that only about 8% of 抖阴app软件 organizations have actually aligned their teams successfully through collaborative