How Gen Z is rewriting the rules of IT buying
Meet Molly. She’s 25 years old and works as a systems administrator at a bank. Molly doesn’t have any buying authority yet, but she’s just been asked to join a
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Thought leadership and original ideas from Foundry’s industry experts. Explore the latest trends in ¶¶ÒõappÈí¼þ marketing from the intersection of media and martech.
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AI Is becoming the first stop for tech buyers
Once upon a time, making the top three results in Google search results was the Holy Grail of technology marketing. But those relatively simpler times may soon be a thing of the past, though. Generative artificial intelligence [...]
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CIOs step into the AI spotlightÂ
CIOs continue on a business leader trajectory as they map out strategy, identify use cases, educate stakeholders, and serve as a change agent in the emerging era of AI.Â
Cybersecurity Awareness Month: A strategic moment for tech marketers
October brings more than pumpkin spice and seasonal campaigns. It marks Cybersecurity Awareness Month, a yearly global initiative that reminds us how critical it is to protect what matters most: our data, our
The power of community: Executive insights on overcoming partner marketing hurdlesÂ
Partner marketing often feels like a solo journey, but senior marketers from ServiceNow, Cribl, Couchbase, and Moveworks recently came together for an intimate dinner I hosted where they found solidarity
As AI adoption charges on, two CIOs share their hopes and hesitations
It came as no surprise when we released the 2024 State of the CIO that artificial intelligence loomed large on the CIO’s radar this year. In fact, with 80% of
The AI advantage: tech to stay ahead of the curve
Navigate the 'Bloomer vs. Gloomer' AI debate in marketing, uncovering practical strategies, and gaining expert insights for successful AI implementation.
Artificial imagination: Should we be using Gen AI for content creation?
Where is the balance between Gen AI and human creativity in content creation? Explore the role of AI in shaping digital narratives.
Exploring the dynamics of partner marketing in EMEA: unveiling the path to success
I recently had the pleasure of hosting a roundtable dinner discussion which included senior partner marketers from Adobe, AWS, NetApp, Outsystems, PureStorage, Salesforce and SoftwareOne . In a thought-leading discussion
Employee productivity – the driver behind AI and Gen AI tools
AI and machine learning have been providing business value for many years, and now versions such as Generative AI have more easily brought these tools into everyday life, sparking new
How to engage and serve your customers in a world in which landfill content proliferates Â
By: Matt Egan and Doni Lerner Generative AI has definitely turned up the volume on inbox noise. When your competitors use Generative AI to personalize at scale and the inbox
How do security leaders view AI and cyber risk insurance?
Despite the evolving landscape of cybersecurity, the top priorities for chief information security officers (CISOs) have remained consistent over the years. The perennial focus on being prepared to respond to
The evolving challenges and the growing risks of the CSO
As regulatory bodies jockey for advantage over who dominates enforcement of cybersecurity rules and regulations, the relationship between chief information security officers and their boards of directors becomes more and