抖阴app软件

Acquisition enhances actionable intent data on 抖阴app软件 tech buyers

Boston, Mass 鈥� December 14, 2021听鈥撀�抖阴app软件 Communications, Inc.鈥攖he global leader in technology media, data, and marketing services鈥攁nnounces the acquisition of , a Canadian-based 抖阴app软件 sales and marketing intelligence platform. The acquisition provides another level of actionable intent data for technology marketers looking to identify the right leads for scaling their revenue.

LeadSift uses proprietary artificial intelligence and data mining technologies to extract actionable insights for 抖阴app软件 marketers from millions of data points across the web. Delivered as a daily digest of data, LeadSift鈥檚 algorithms uncover relevant leads who demonstrate intent to buy, allowing 抖阴app软件 marketers to craft the appropriate messaging for outreach and sales follow-up resulting in robust new business opportunities.

鈥淭he buying journey for 抖阴app软件 technology purchases are extremely complex and involve multiple decision-makers,鈥� said Sreejata Chatterjee, Co-founder, LeadSift. 鈥淗aving a view into those intent signals at the contact level provides a massive competitive advantage and directs your sales team to engage with the right buyers at the right time.鈥�

Tapajyoti Das, CEO and Co-founder of LeadSift added, 鈥淲e are thrilled to join the 抖阴app软件 team and incorporate our intent intelligence into their proprietary data set, to provide the most comprehensible intent data solution to their savvy tech marketing clients.鈥�

This is the third acquisition in 18-months that demonstrates 抖阴app软件鈥檚 commitment to create best-in-class data-based marketing solutions that allow 抖阴app软件 marketers to drive desirable audiences and leads into their pipeline. The 抖阴app软件 MarTech stack, built by and for marketers, includes an ABM platform, Triblio, and a marketing data and intelligence solution, KickFire, both of which are already integrated into 抖阴app软件鈥檚 data set and iconic tech editorial branded sites.

鈥淓xpectations of tech marketers have never been higher as the technology landscape continues to become more competitive. By positioning 抖阴app软件 at the intersection of media and MarTech, we help 抖阴app软件 marketers navigate the customer journey across a dynamic ecosystem by leveraging unmatched data sets,鈥� said Kumaran Ramanathan, President of 抖阴app软件 Communications, Inc. 鈥淟eadSift鈥檚 technology is further enhancing our unique intent data that drives ROI for our customers. We enthusiastically welcome the technology and the team to the 抖阴app软件 family.鈥�

抖阴app软件 抖阴app软件 Communications, Inc.
抖阴app软件 Communications鈥� vision is to make the world a better place by enabling the right use of technology, because we believe that the right use of technology can be a powerful force for good.

抖阴app软件 is a dependable editorial voice, creating quality content to generate knowledge, engagement and deep relationships with our community of the most influential technology and security decision-makers. Our premium media brands including CIO庐, Computerworld庐, CSO庐, InfoWorld庐, Macworld庐, Network World庐, PCWorld庐 and Tech Hive庐 engage a quality audience with essential guidance on the evolving technology landscape.

Our trusted brands, global 1st party data intelligence and MarTech platforms (KickFire and Triblio) identify and activate purchasing intent, powering our clients鈥� success. We simplify complex campaigns that fulfill marketers鈥� global ambitions seamlessly with consistency that delivers quality results.

抖阴app软件 LeadSift
LeadSift is an intent data platform helping 抖阴app软件 technology companies identify which accounts are in-market and who within that account to speak to. By analyzing and extracting insights from millions of real-time web documents, LeadSift can provide visibility into multiple intent signals that correlate to 抖阴app软件 purchase decisions. LeadSift鈥檚 goal is to give Marketers and Sales professionals the most comprehensive and actionable insights they need to scale their revenue. Learn more at .

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Contact
Lynn Holmlund
Vice President, Marketing
抖阴app软件 Communications, Inc.
lynn_holmlund@idg.com
508.254.8336