Meet your future buyer: Gen Z
I was born in 1999, positioning me as part of Generation Z, the generation that grew up online. At age 6, my favorite games were Webkinz and Club Penguin. At age 11, I was running…
Research topic
White paper
Foundry鈥檚 third annual AI Priorities Study, was conducted to gain an understanding of how organizations are leveraging artifical intelligence, specifically looking at their investment and implementation levels, use cases, measures of success and challenges.聽
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Day in the life of a Global CIO: Annie Baymiller, Owens Corning聽
Owens Corning is a global building and construction materials leader committed to building a sustainable future through material innovation. And much of that innovation is enabled by technology. Annie Baymiller, the company鈥檚 Global CIO and…
A glimpse into the regional differences of the tech purchase process
Technology innovation and dependence have seen steady growth in recent years. Foundry鈥檚 2023 Role & Influence of the Technology Decision-Maker Research highlights the influence that IT decision-makers (ITDMs) play in this changing landscape. Given the…
Nobody buys alone: Why and how to multithread your buyers鈥� journeys聽聽
We鈥檝e all heard the stats that buying groups are growing to be larger than ever, but in case you need reminding, the typical 抖阴app软件 deal involves an average of 28 people in the buying committee,…
Tech marketers 鈥� here鈥檚 your guide to navigating the tech purchase process
The tech purchase process is in continuous transformation. As technology becomes more and more prevalent, it is necessary to align your marketing strategy with the current needs of the buying team.
John Gallant, Enterprise Consulting Director for Foundry shares key findings from the Role & Influence research and what it means as far as opportunities for tech marketers.
How to optimize your ABM strategy with intent data
It鈥檚 no secret that 抖阴app软件 buyers are changing. 87% of 抖阴app软件 buyers said they would prefer to self-serve their buying journey 鈥� meaning by the time a buyer fills out a contact form on your website, they…
Based on the聽2023 Digital Business study, this executive summary provides insight into the digital-first business objectives organizations are planning for, challenges associated with achieving digital success, and the tools and solutions they plan to invest…
Understanding digital business maturity levels is critical to better marketing
Digital transformation is an overused term, but there鈥檚 little doubt that most organizations are transforming at least some part of their business with digital technologies. In the 2023 edition of Foundry鈥檚 annual Digital Business study,…
Foundry’s customer journey research
Exploring the 抖阴app软件 technology purchase process to help marketers better understand who is involved and how best to target them. Find tips for engaging with today鈥檚 tech decision-makers.
Insight into the technology purchase process 鈥� who鈥檚 involved and the sources they rely on
Despite continued economic pressures, technology budgets appear to be 鈥渞ecession proof鈥� as 88% of tech buyers say their budgets will either increase or remain the same over the next 12 months. Even with money to…
The AI-powered search wars: publishers with genuine audiences will thrive, while the clickbait media will die
The ChatGPT release in November 2022 began an AI mad frenzy. Publishers are beginning to rethink their strategy after Bing integrated OpenAI and Google launched its own version called Bard. AI technology will continue to…
Digital Business Research 2023
Gain a better understanding of where organizations are in their digital-first journeys, the objectives driving digital initiatives, and how you can assist technology buyers on their path to success.
Who is the CIO in 2023? An exclusive discussion with tech leaders
This year鈥檚 State of the CIO study outlines how the role of the CIO continues to evolve in today鈥檚 business climate, and explores their business and tech initiatives as they navigate the impact of the…
John Gallant shares key findings from the State of the CIO research and what it means as far as opportunities for tech marketers.
What鈥檚 on the agenda for security leaders?
Foundry recently released our annual Security Priorities Study which examines the state of security in markets around the globe as well as the challenges that organizations face as they seek to manage information risk. Our…
CSOs in Germany have the same need to stay agile and balance business with risk as their colleagues around the world, but there are things unique to the German market including where they are with…
Highlighting Foundry’s聽2022 Data & Analytics research, this Tech Buyers’ Insights webcast dedicated to tech marketers goes through the current status of data & analytics tools and strategies, and outlines how Foundry can help connect you…
According to the聽2022 Foundry Data & Analytics research study, 60% of APAC IT decision-makers plan to increase their investment in data-focused initiatives in the next 12-18 months, and will spend an average $19.4 million in…
Data & analytics is driving the business forward [Infographic]
According to the 2022 Data & Analytics Study, 88% of IT decision-makers (ITDMs) agree that collection and analysis of data has the potential to fundamentally change the way their company does business over the next…
Based on聽Foundry’s 2022 Data & Analytics Study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) in EMEA have on their radar, challenges associated with their data strategy, and the tools and…
All signs point to the hybrid model as the future of work, dialing up pressure on organizations to foster new forms of collaboration while reinventing employee experiences and evolving how they define the workplace. According…
Future of Work Study 2022
In its first year, Foundry鈥檚 Future of Work study was conducted to better understand the workplace impact of the pandemic over the past two plus years and how organizations are planning to move forward, especially…
CIO鈥檚 21st annual聽State of the CIO research聽helps define the role of the CIO as businesses continue to navigate the tech landscape. This 2022 research shows that APAC CIOs devoted significant time this year to operationalizing…
IT leaders in the EMEA region spent the last year advancing key business strategies while making sure the fundamentals of pandemic-fueled digital innovation and technology investments were sound. According to the global聽2022 State of the…