Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for the future and gain an advantage in this competitive landscape.
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In this episode of CMO Perspectives, Michael Beckley, Founder, Chief Technology Officer, and acting Chief Marketing Officer at Appian, joins Foundry’s Global CRO, Matt Yorke, to discuss redefining the technology industry. Most of the time,…
In this episode of CMO Perspectives, Cisco鈥檚 VP Marketing, EMEAR, Emma Roffey, joins Foundry鈥檚 Global CRO, Matt Yorke, to discuss her role, which includes customer and partner advocacy, Cisco鈥檚 use of intent data, and a…
In this episode of CMO Perspectives, Jamie Domenici, Chief Marketing Officer at GoTo, joins Foundry鈥檚 Global CRO, Matt Yorke, to discuss the company鈥檚 transformation and rebrand from LogMeIn to GoTo in 2022. GoTo helps small…
CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud Digital transformation, velocity, and value of business relationships and people are critical for partner solutions success at Google Cloud. Aimee Catalano and her team…
To acknowledge and celebrate women鈥檚 achievements during Women鈥檚 History Month, this blog highlights advice and guidance from three influential tech marketing leaders 鈥� who also happen to be women. Paving the way with their marketing…
Competitive differentiation with a software guarantee 鈥� and Legos
Driving demand means leveraging technology and data to understand the buyer journey across all touchpoints. And doing it quickly.