Tech Research and Buyer Insights | White Papers | Foundry

AI: It’s ROI Time

Foundry — Mon, 30 Mar 2026 18:02:38 +0000

Foundry’s third annual AI Priorities Study, was conducted to gain an understanding of how organizations are leveraging artifical intelligence, specifically looking at their investment and implementation levels, use cases, measures of success and challenges.

Download the executive summary to learn:

Whether organizations have dedicated AI budgets and how spending plans are evolving
Which business objectives are driving AI investments, and where ROI is showing up
Why industry-specific AI is gaining traction over generic solutions
The ongoing challenges ITDMs face around integration, skills gaps, and workforce impact

Driving engagement and trust with today’s IT buyers

Foundry — Fri, 27 Feb 2026 20:39:54 +0000

Based on Foundry’s 12th annual Customer Engagement Study, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This global research of 676 ITDMs is a valuable resource for tech vendors to understand how to best position their content for tech buyers and how to best engage with them throughout the purchase process. To assist tech marketers as they plan out their strategies for the year, we’ve detailed the findings in this white paper.

the white paper to get deeper insight into:

The average timeframe ITDMs expect to be followed up with after filling out a form to learn more about a tech solution.
How ITDMs value product testing and the formats that prove the best.
When ITDMs respond to vendor outreach and the steps tech vendors should take to ensure communication.
The content types and information topics of most interest when ITDMs are researching new solutions.
Key takeaways from the research for each region (EMEA vs. APAC vs. North America)

The evolving security landscape

Foundry — Fri, 21 Nov 2025 19:06:43 +0000

CSO’s Security Priorities study surveyed 641 IT security executives, managers, and professionals from around the globe to understand the state of cybersecurity within organizations as well as the expanding remit of key leaders. The research also explored the makeup of the increasingly complex tool portfolio along with the opportunities and challenges associated with AI capabilities as they become integrated into the cybersecurity landscape.

AI dominates the cloud conversation

Foundry — Thu, 16 Oct 2025 15:25:22 +0000

In its 12th year, Foundry’s Cloud Computing Study was conducted to measure cloud trends among technology decision-makers around the globe. The research includes adoption and spending plans, business drivers, challenges, and top cloud growth areas, such as artificial intelligence.

Role & Influence of the Technology Decision-Maker white paper

Foundry — Wed, 17 Sep 2025 16:30:00 +0000

Based on Foundry’s 2025 Role & Influence of the Technology Decision-Maker research, this white paper outlines the tech purchases that are likely to be made, who’s involved in these decisions, and the information sources they rely on.

This global research of 721 IT decision-makers is a valuable resource for tech vendors to understand the decisions made around their products and services to gain an advantage in this competitive landscape. To assist technology marketers as they plan out their strategies for the future, we’ve detailed the findings in this white paper.

CIOs strategize for AI-driven business

Foundry — Fri, 28 Mar 2025 17:12:19 +0000

CIOs are moving to a strategic business transformation chapter as they aim to translate the early frenzy of AI excitement into enterprise initiatives that yield measurable results. The 24th annual survey was fielded to understand the current parameters of the CIO role and how it’s changing over time. Download the report to learn more.

The State of Partner Marketing

Foundry — Wed, 24 Jul 2024 12:48:36 +0000

This research outlines the value tech marketers receive from partner initiatives, the programs they’re focused on, how they measure success of their projects, and the challenges they experience. Gain access to key takeaways, charts and regional differences.

State of the CIO 2024 white paper

Foundry — Wed, 24 Jan 2024 16:55:00 +0000

The CIOs’ ever expanding role

Unlike years past, IT leadership isn’t bogged down by the mountain of functional and transformational work. Instead, CIOs are routinely sought after for their management and business expertise. They are taking ownership of new domains, and maturing as one of the preeminent executive strategic partners.

Based on the 2024 State of the CIO research, this white paper highlights how the CIO’s job continues to expand with operational excellence and innovation in mind. The report also includes interview conversations from the survey, where IT leaders share their experience being in the role.

Download the white paper for insights on:

How CIOs view their role
The top technology and business initiatives for 2024
What technologies CIOs are investing in
CIOs’ plans for closing the IT skills gap

Increasingly confident marketers find new ways to apply ABM

Foundry — Thu, 28 Sep 2023 06:26:00 +0000

For the third year in a row, Foundry’s survey of 500 ��app�� technology marketers found satisfaction with account-based marketing. This year, 93% of respondents cited that their ABM efforts have been extremely or very successful, which is up from 84% last year.

ABM demands discipline in the use of metrics, so it’s not surprising that 91% of marketers said they use intent data to prioritize accounts, identify content to be served, and build target account lists. To learn more about the ABM and intent research, download the white paper today.

Download this white paper to learn about:

- The many uses of ABM
- How tech marketers measure the success of their ABM efforts
- How intent data is used to fuel ABM programs
- The success and challenges marketers see with both ABM and intent

Next-generation prospecting: Delivering on the promises made to sales

Mary Batchelder — Mon, 11 Sep 2023 17:46:00 +0000

Selling may feel harder than ever nowadays, but it doesn’t have to.

In partnership between Foundry and SugarCRM, this white paper discusses the current state of selling, and how sales teams can leverage next-generation prospecting tools and tactics to compete in noisy, crowded markets.

Download the white paper to learn how to:

Discover and engage active buying groups before your competition
Expand your deals and accounts with insights about what they’re ready to buy
De-risk your pipeline and territory with competitive signals