Tech Research and Buyer Insights | White Papers | Foundry /resources/white-paper/ Fri, 01 May 2026 15:10:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 /wp-content/uploads/2022/02/cropped-favicon-neg-02-1-1.png?w=32 Tech Research and Buyer Insights | White Papers | Foundry /resources/white-paper/ 32 32 224324793 CIOs strategize for AI-driven business /tools-for-marketers/executive-summary-state-of-the-cio/ Thu, 16 Apr 2026 19:04:28 +0000 /tools-for-marketers/executive-summary-state-of-the-cio/ CIOs are moving to a strategic business transformation chapter as they aim to translate the early frenzy of AI excitement into enterprise initiatives that yield measurable results. The 25th annual survey was fielded to understand the current parameters of the CIO role and how it’s changing over time. Download the report to learn more.

]]> 94220 AI: It’s ROI Time /tools-for-marketers/ai-priorities-executive-summary/ Mon, 30 Mar 2026 18:02:38 +0000 /?post_type=resource&p=105239 Foundry’s third annual AI Priorities Study, was conducted to gain an understanding of how organizations are leveraging artifical intelligence, specifically looking at their investment and implementation levels, use cases, measures of success and challenges. 

Download the executive summary to learn:

  • Whether organizations have dedicated AI budgets and how spending plans are evolving
  • Which business objectives are driving AI investments, and where ROI is showing up
  • Why industry-specific AI is gaining traction over generic solutions
  • The ongoing challenges ITDMs face around integration, skills gaps, and workforce impact

]]> 105239 Driving engagement and trust with today’s IT buyers /tools-for-marketers/white-paper-customer-engagement/ Fri, 27 Feb 2026 20:39:54 +0000 /tools-for-marketers/white-paper-customer-engagement/ Based on Foundry’s 12th annual Customer Engagement Study, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This global research of 676 ITDMs is a valuable resource for tech vendors to understand how to best position their content for tech buyers and how to best engage with them throughout the purchase process. To assist tech marketers as they plan out their strategies for the year, we’ve detailed the findings in this white paper.

the white paper to get deeper insight into:

  • The average timeframe ITDMs expect to be followed up with after filling out a form to learn more about a tech solution.
  • How ITDMs value product testing and the formats that prove the best.
  • When ITDMs respond to vendor outreach and the steps tech vendors should take to ensure communication.
  • The content types and information topics of most interest when ITDMs are researching new solutions.
  • Key takeaways from the research for each region (EMEA vs. APAC vs. North America)
]]> 93699 CIO Tech Poll: Tech Priorities Study /tools-for-marketers/cio-tech-poll-tech-priorities/ Wed, 17 Dec 2025 07:00:00 +0000 /?post_type=resource&p=96787 According to CIO’s 2025 , IT decision-makers (ITDMs) cited AI-enabled tech and cybersecurity as their most important technology projects this year. The survey also found that 58% say that AI/ML, agentic AI, and Gen AI has the greatest potential to significantly transform the way their business operates and that 71% expect their investment in AI-enabled tech to increase over the next year. To support this, we see that 62% of ITDMs anticipate their technology budgets will increase over the next 12 months, 32% expect their budgets to remain the same and only 7% expect a decrease. 

The 2025 CIO Tech Poll: Tech Priorities research is based on 269 IT decision-maker respondents. This research is conducted to gauge which technology areas IT leaders are focused on over the next 12 months and measures the direction of spending within those categories. The study is global with 59% of respondents in North America, 21% in APAC and 20% in EMEA. To learn more about this year’s research, explore key takeaways from the study below:

Key takeaways:

IT decision-makers expect steady technology growth over the next 12 months. Areas that will see the most increase in spending include AI-enabled technology (71%), cybersecurity (60%), data analytics frameworks (57%), customer experience technology (53%), and BI/Analytics tools (51%). Budget growth also aims to support IT organization areas of improvement. 

Eighty percent of ITDMs say they are already using cybersecurity technology, and only 16% are still in the research or piloting stages. Another two thirds (67%) of ITDMs say they are already using AI-enabled technology, with 28% in the research or piloting stages. Looking into which specific AI tools ITDMs are actively researching, the top are Agentic AI, AI PCs, Large Language models (LLMs) – Private) and AI-optimized servers. 

While still largely in the researching or piloting stages, ITDMs anticipate increasing their spending towards AI-enabled technology (71%) over the next 12 months, as they feel it is the single most important IT project they are currently working on and that it has the most potential to significantly alter the way their business operates over the next three to five years (58%). More specifically, ITDMs anticipate their organization will use AI/ML tools to transform the business in the next three to five years for improving decision-making through predictive or real-time analytics, risk management/fraud detection, process automation and efficiency, and enhancing the customer experience.

When buying and deploying new technologies over the past 12 months, the biggest challenges IT decision-makers encountered were security concerns, lack of appropriate skillsets for deployment, inability to integrate with existing tools, insufficient training capabilities, and lack of budget.

Get a preview of the full survey presentation here

]]> 96787 The evolving security landscape /tools-for-marketers/executive-summary-security-priorities-research/ Fri, 21 Nov 2025 19:06:43 +0000 /tools-for-marketers/executive-summary-security-priorities-research/ CSO’s Security Priorities study surveyed 641 IT security executives, managers, and professionals from around the globe to understand the state of cybersecurity within organizations as well as the expanding remit of key leaders. The research also explored the makeup of the increasingly complex tool portfolio along with the opportunities and challenges associated with AI capabilities as they become integrated into the cybersecurity landscape.

]]> 93719 AI dominates the cloud conversation /tools-for-marketers/executive-summary-cloud-computing/ Thu, 16 Oct 2025 15:25:22 +0000 /tools-for-marketers/executive-summary-cloud-computing/ In its 12th year, Foundry’s Cloud Computing Study was conducted to measure cloud trends among technology decision-makers around the globe. The research includes adoption and spending plans, business drivers, challenges, and top cloud growth areas, such as artificial intelligence.

]]> 94227 Role & Influence of the Technology Decision-Maker white paper /tools-for-marketers/white-paper-role-and-influence/ Wed, 17 Sep 2025 16:30:00 +0000 /tools-for-marketers/white-paper-role-and-influence/

Based on Foundry’s 2025 Role & Influence of the Technology Decision-Maker research, this white paper outlines the tech purchases that are likely to be made, who’s involved in these decisions, and the information sources they rely on.

This global research of 721 IT decision-makers is a valuable resource for tech vendors to understand the decisions made around their products and services to gain an advantage in this competitive landscape. To assist technology marketers as they plan out their strategies for the future, we’ve detailed the findings in this white paper.

Download the white paper to get deeper insight into:
  • Who is involved in each stage of the tech purchase process and how many individuals make up the tech buying committee.
  • The information sources that ITDMs rely on throughout the purchase process.
  • What prompts ITDMs to seek a new vendor for a technology purchase.
  • Content preferences among different generations (Boomers vs. Gen X vs. Millennials vs. Gen Z).
  • Regional-specific research findings from North America, EMEA, and APAC.

]]> 94219 The State of Partner Marketing /tools-for-marketers/white-paper-partner-marketing/ Wed, 24 Jul 2024 12:48:36 +0000 /tools-for-marketers/white-paper-partner-marketing/ This research outlines the value tech marketers receive from partner initiatives, the programs they’re focused on, how they measure success of their projects, and the challenges they experience. Gain access to key takeaways, charts and regional differences.

]]> 94248 Increasingly confident marketers find new ways to apply ABM /tools-for-marketers/white-paper-abm-benchmarking-study/ Thu, 28 Sep 2023 06:26:00 +0000 /tools-for-marketers/white-paper-abm-benchmarking-study/ For the third year in a row, Foundry’s survey of 500 ¶¶ÒõappÈí¼þ technology marketers found satisfaction with account-based marketing. This year, 93% of respondents cited that their ABM efforts have been extremely or very successful, which is up from 84% last year.

ABM demands discipline in the use of metrics, so it’s not surprising that 91% of marketers said they use intent data to prioritize accounts, identify content to be served, and build target account lists. To learn more about the ABM and intent research, download the white paper today.

Download this white paper to learn about:

    • The many uses of ABM
    • How tech marketers measure the success of their ABM efforts
    • How intent data is used to fuel ABM programs
    • The success and challenges marketers see with both ABM and intent

]]> 93713 Next-generation prospecting: Delivering on the promises made to sales /tools-for-marketers/next-generation-prospecting-delivering-on-the-promises-made-to-sales/ Mon, 11 Sep 2023 17:46:00 +0000 /?post_type=resource&p=105245 Selling may feel harder than ever nowadays, but it doesn’t have to.

In partnership between Foundry and SugarCRM, this white paper discusses the current state of selling, and how sales teams can leverage next-generation prospecting tools and tactics to compete in noisy, crowded markets.  

Download the white paper to learn how to: 

  • Discover and engage active buying groups before your competition 
  • Expand your deals and accounts with insights about what they’re ready to buy 
  • De-risk your pipeline and territory with competitive signals 

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