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Foundry ABM Software (formerly Triblio)
Software

Maximize ROI with risk-free ABM

Convert your top accounts through intent-driven ABM orchestration – resulting in bigger, better pipeline.

Let’s build a program that works for you.

Traditional ABM is failing marketers

Conversions are scarce

Account-based ads rarely generate leads, leaving sales to prospect more and marketing to pin value on reach and engagement.

Marketers carry all the risk

Unwilling to prove results up front, vendors force marketers into risky, multi-year contracts and ad spend minimums.

Executives question ROI

81% of ABM practitioners report that program measurement is the biggest challenge they’ll face with ABM in the next 12 months.

The Foundry ABM difference

Consistent conversions

Surround buyers across display ads, email, LinkedIn, website, landing pages, chat, and more.

Alleviate risk

Flexible, intent-driven ABM programs avoid significant expenses and lengthy contracts.

Seamless attribution

Track account progression throughout your pipeline and attribute revenue to ABM efforts.

Customer story

SugarCRM builds $9.9M in pipeline with account-based sales activation

SugarCRM used Sales Acceleration to create a holistic view for sales directly within their CRM, reducing unnecessary busy work and prioritize their days around building pipeline with accounts likely to convert. From their unified account-based strategy, the Sugar sales and marketing teams generated $9.9M in pipeline and engaged 60% of their target accounts.

“The winning formula allowing us to find and engage with target audiences.”

Clare Dorrian, CMO, SugarCRM

Platform features

Intent data

Leverage intent data with ease and confidently engage prospects based on where they are in their buying journey.

ABM Orchestration

Create and manage campaigns to trigger account-based marketing across channels.

Account-based advertising

Reach buying groups across channels with precision targeting and multi-channel account-based advertising.

Website personalization

Tailor your buyer’s experience and create seamless messaging with Foundry account-based website personalization.

Sales acceleration

Equip your sales team with intent data and assets they need to accelerate conversions, in the CRM where they already work.

Account analytics

Get greater visibility into account and pipeline metrics with Foundry account-based analytics.

Connect Foundry to the platforms your team uses everyday

Why teams choose Foundry

ABM for Marketers - ABM orchestration

For marketers

  • Identify high-intent accounts and drive opportunities for sales efficiently.
  • Drive awareness and engagement with early-stage buyers across channels.
  • Orchestrate multi-channel, multi-stage campaigns to seamlessly guide prospects through the buyer’s journey.
ABM for sales - lead scoring, sales activation

For sales

  • Focus on the right accounts by prioritizing sales outreach to opportunities most likely to convert.
  • Start each purchase conversation early with detailed insights on what buyers need.
  • Accelerate pipeline by influencing entire buying groups with personalized and consistent messaging.

Trusted by brands around the world

We help teams succeed

to see why Foundry ABM software is consistently named a market leader in Account-Based Orchestration Platforms.

Intent data activation

Leverage intent signals from diverse buying channels

Identify intent across your website, the public web, industry content, and Foundry’s opted-in audience for a more meaningful view of in-market buyer behavior.

See the buying team at the contact-level

Reach decision makers first with contact-level intent, without guessing or manual prospecting, for sales and marketing that resonates.

Activate intent data across channels with orchestration

Create audiences and trigger intent-based actions within your CRM, marketing automation platform, sales engagement, and advertising channels.

Customer story

365Talents scaled globally with Foundry ABM and intent with Foundry

“We needed a platform with contacts readily available, and Foundry was the solution that made that possible.”

Saila Nieminen, International Marketing Manager, 365Talents

ABM orchestration

Accelerate conversions with omnichannel campaigns

Create efficient multi-step cross-channel campaigns triggered by intent data and activity to reach and engage buying teams with messages they care about on the channels they consume.

Keep messaging in sync across channels

Create and manage ABM campaigns across display ads, email, LinkedIn, website, sales, landing pages, chat, and more—all within a single view.

Support sales across channels at scale as accounts warm up

Surround target or in pipeline accounts in real time with advertising, personalized messaging, and 1:1 customized landing pages to engage your buying groups with content that matters to them.

“Orchestration may be the coolest of the capabilities as it really allows you to build cross-platform journeys that span across different tactics, channels and tools. Highly recommended for any ABM/demand gen team.”

Krisztian, Senior ABM / Demand Generation Campaign Manager – EMEA & ANZ, Lexmark

Account-based advertising

Reach the whole buying group

Create efficient multi-step cross-channel campaigns triggered by intent data and activity to reach and engage buying teams with messages they care about on the channels they consume.

Stay top of mind throughout the funnel

Create and manage ABM campaigns across display ads, email, LinkedIn, website, sales, landing pages, chat, and more—all within a single view.

Target buyers and teams with dynamic precision

Surround new and known accounts in real-time with precise, personalized ads driving to custom pages built for engagement.

ABM & Intent - cross channel activation

ABM and Intent Benchmarking Study

As ABM adoption spreads, discover how marketers use intent data to fuel their ABM programs and the success and challenges with ABM and intent.

Website personalization

Improve website conversions and repeat visitors

Create efficient multi-step cross-channel campaigns triggered by intent data and activity to reach and engage buying teams with messages they care about on the channels they consume.

Personalize based on intent or account data

Create and manage ABM campaigns across display ads, email, LinkedIn, website, sales, landing pages, chat, and more—all within a single view.

Deploy relevant offers with overlays

Surround target or in pipeline accounts in real time with advertising, personalized messaging, and 1:1 customized landing pages to engage your buying groups with content that matters to them.

Visitors who have a personalized experience are:

20%

More likely to convert

50%

More likely to visit the site again

Sales acceleration

Accelerate sales conversations with 1:1 outreach

Stop deals from getting stuck in the pipeline by keeping them engaged throughout the entire buying process with 1:1 content specific to their needs.

Trigger next best sales actions

Alert reps based on named account lists, geo territories or in-market accounts directly in the tools they use most.

Take the busywork away from sales reps

Identify the accounts most likely to convert, acquire contacts that match your ICP, and select a winning play for sales to run — all automatically.

How to get sales using ABM and intent every day

Watch Foundry live at appMX as customer Nadia Davis, product leader Tukan Das, and sales leader Andrew Mahr give their insight on how to maximize sales team adoption.

Account-based analytics

Prove ROI with an account-based funnel

Analyze ABM metrics side-by-side with other programs and see how you’re driving pipeline.

Track conversions in cross-channel campaigns

Any multi-stage campaign generates its own conversion funnel, so you can easily monitor volume at the top of the funnel and account progress through every stage.

Drill down on each customer journey

Revenue teams can monitor how accounts react to campaigns and sales can gain confidence that they’re reaching out with the right messaging.

ABM & Intent Case Study

Customer story

365Talents aligns sales and marketing with reporting – prioritizing accounts and proving program success

365Talents secured buy-in from the sales team by providing intent data reports to help BDRs prioritize their account outreach, and ad metric reports to show account engagement. The 365Talents team was then able to measure an average time of 19 days between ad surge and deal creation and influenced €1.5M in pipeline thus far using account-based analytics from Foundry.

“[Foundry’s] Account 360 and Pipeline reports provide valuable insights that help us develop and continue to refine our strategy and tactics. In fact, we use these reports nearly every day!”

Verified user

Explore our ABM resources

How to launch successful account-based display ads

At face value, display advertising might not seem like the most direct way to reach your target accounts. However, a successful display ad campaign is cost-effective, highly advantageous to your pipeline, and keeps your brand top of mind for key accounts.

Generate more revenue with sales activation

Let’s dive deeper into ABM campaign success and discuss sales activation. Learn how to equip sales and marketing teams with the tools, techniques, and insights to move the needle on pipeline.

How to deliver a personalized experience

Get an in-depth look at ABM content personalization and a few secrets on how to leverage personalization for optimal campaign results.

Frequently asked questions

  • What is Triblio?

    Acquired by Foundry in 2020, Triblio is now known as Foundry’s account-based marketing solution. Through this transition, the account-based marketing platform integrates with other Foundry products such as Foundry Intent and lead generation.

  • How does account-based orchestration work?

    Account-based orchestration allows you to automate each stage of a cross-channel campaign from one command center, including triggering display and social advertising, sales activation, actions within your CRM, website personalization, and the creation of 1:1 Smart Pages. With these features at your fingertips, you can run powerful personalized campaigns to your top accounts, fully automated.

  • I already use an ABM platform, how is Foundry different?

    Through our proprietary ABM360® solution, Foundry brings together an impressive suite of account-based marketing tools with Foundry intent data, giving you the tactics, data, and scale to reach and convert your top accounts. While many account-based marketing platforms require the addition of other vendors for personalization, or intent data, Foundry brings your account-based marketing tools in one place with the data to power your campaigns.

  • Does Foundry integrate with my existing Martech tools?

    Foundry integrates with top CRM and marketing automation platforms including Salesforce, HubSpot, SugarCRM, Marketo, and more.

  • I’m already a Foundry customer, how can Foundry ABM software help?

    We’re here to enable your account-based marketing strategy at scale. Combine intent data with advertising, sales activation website personalization, 1:1 Smart Pages, and more, all in one place. Book a demo to learn more.

  • What’s the pricing for Foundry ABM software?

    Pricing and packaging is dependent on your use case. Contact us to learn more.

Grow your pipeline with the Foundry ABM platform

ABM360® is an account-based marketing solution that leverages digital display, demand generation, and data solutions to help marketers identify purchasing intent. The solution includes components such as personalization for better engagement and lead generation